This list is a guide of ways you can provide your sponsors with much more than just a sticker on your racing vehicle.
Sponsors expect exposure from your sponsorship, but they also want you to help them sell more of their goods and services.
So Race Page Pro has put together a list of ideas to help you with all aspects of a sponsorship deal.
Website – A website can give your sponsor much more than your social media can. You can feature your sponsors with a profile that will introduce your fans to their company.
A website is also like a resume for potential sponsors to learn just how professional you are with your racing business.
Write interesting race recaps so people will want to come back to your website each week. Take notes while at the track or discuss ideas with your team for your race recap.
If you get stuck when writing your news stories, ask yourself Who, What, Where, When, Why, and How.
There are many types of videos you can do that will promote your team and involve your sponsors. You can pitch some of these ideas to your sponsor and collaborate on the videos.
All racers or someone on the team should learn to video and video edit. We use the video editing software from Movavi on our videos. It's easy to understand and inexpensive.
If you are running a sponsor's racing parts on your car, give them detailed feedback on the component. Talk to them about the installation process, how you used it, and how it performed.
Also, let them know you are willing to work with their engineers if need be on product testing with your race vehicle.
Thanks for taking the time to read through Race Page Pro's Sponsor Guide. No matter what level of racing you are at, you can implement some or all of the 101 strategies to help promote your current sponsors and help attract more in the future.
While Race Page Pro cannot assist with all of the 101 things to give back to your sponsors, we can help with one of the most important: a website! Visit RacePagePro.com to sign up for a professional racing website built by the pros.